Unless you are an IT manager, understanding all of the technical details of
how big data technology — such as Hadoop Hive or Apache Pig as a Service
— works isn’t as important as understanding how big data can be used to
improve lives. Public safety, whether it’s reducing crime rates or
maintaining roads and bridges, is a huge undertaking with serious
consequences when mistakes are made. Big data can provide additional insights
(such as the connection between home games and crime rates discussed below)
to governments and businesses to help them keep cities safe, and better
respond to disasters when they strike.
The U.S. Department of Transportation keeps track of more than 600,000
bridges, all of which are more than 20 feet long and used for vehicular
traffic. Of those bridges, 25 percent have been classified as deficient.
Unfortunately, repairin... (more)
Flash storage is revolutionizing the way enterprise stores, processes and
accesses important data. As opposed to the old methods of storage, most
notably hard disks, flash storage is faster and consumes less energy. Flash
devices also don't require the amount of space that other technologies do.
This is seen in everything from small personal handheld devices to enterprise
scale storage systems, such as Hadoop in the Cloud.
Enterprise grade flash stands out from the type of flash storage used on a
personal scale in that it is even faster, more durable, and more reliable.
These be... (more)
The phenomena of Big Data continues to grow as companies of all sizes start
to realize the potential ROI that comes from the correct use of massive
amounts of data. MIT found that firms who can leverage Big Data can achieve
5-6 percent greater productivity and profitability than their competitors.
Knowing the most common mistakes made when handling Big Data will help your
organization achieve its goals.
1. Lacking a business cause: At the end of the day, every organization has
bills to pay and salaries to fulfill. IT leaders are not immune to making the
mistake of trying to appl... (more)
Data has always had a place in politics. Politicians have relied on polls,
voter interests and demographics for years. In 2008, the Obama campaign was
recognized for its data-driven campaign, but it wasn’t until the 2012
election, when the tools became available, that big data was used to target
voters and win a presidential election using methods that had never been used
Much like businesses, political parties have collected a lot of data over the
years, but that data has been siloed into various categories: donations,
website visits, social media comments. While each o... (more)
They read like a list of horror stories for businesses big and small alike.
Sony’s PlayStation Network is hacked twice, exposing the personal
information of 77 million customers. Zappos becomes the victim of a hack that
exposes the addresses and phone numbers of 24 million people. Up to 81
million Yahoo email customers’ passwords are compromised, forcing the
company to tell its users to reset them immediately. 110 million customers
are affected when hackers infiltrate Target, and PIN numbers and credit card
information are stolen. But these stories of major security breaches aren... (more)