Data has always had a place in politics. Politicians have relied on polls,
voter interests and demographics for years. In 2008, the Obama campaign was
recognized for its data-driven campaign, but it wasn’t until the 2012
election, when the tools became available, that big data was used to target
voters and win a presidential election using methods that had never been used
Much like businesses, political parties have collected a lot of data over the
years, but that data has been siloed into various categories: donations,
website visits, social media comments. While each of these categories are
useful, the ability to combine and analyze all of this data together creates
new opportunities to target each individual voter, but until recently it was
much too costly to do so. Now with the creation of Hadoop and Hadoop as a
Service vendors, big data is being used b... (more)
Employees like the ability to choose. Whether it be choosing the hours they
work or whether or not they can telecommute to work, choosing makes them feel
empowered, which tends to boost their job satisfaction.
Another area in which they enjoy being given choice is how they can
communicate and collaborate. To accommodate this choice, businesses will do
well to implement a bring your own device (BYOD) policy. This policy will
allow workers to choose whatever mobile device they prefer to carry out many
of their work-related functions. One downside to BYOD is that CIOs have to
The phenomena of Big Data continues to grow as companies of all sizes start
to realize the potential ROI that comes from the correct use of massive
amounts of data. MIT found that firms who can leverage Big Data can achieve
5-6 percent greater productivity and profitability than their competitors.
Knowing the most common mistakes made when handling Big Data will help your
organization achieve its goals.
1. Lacking a business cause: At the end of the day, every organization has
bills to pay and salaries to fulfill. IT leaders are not immune to making the
mistake of trying to appl... (more)
Where’s Big Data’s next big splash going to be? We’ve already seen it
make waves in the healthcare industry as it combats death. It’s taken
athletics to the next level by monitoring millions of movements during an NBA
game and helping professional rugby players avoid potential injuries. It’s
entered the military, art and music industries too.
It seems to be everywhere.
Still, there are plenty of inroads to be made by Big Data into numerous
different sectors, one of which is higher education.
Perhaps one of the most important parts of the future of our country, or any
country for... (more)
They read like a list of horror stories for businesses big and small alike.
Sony’s PlayStation Network is hacked twice, exposing the personal
information of 77 million customers. Zappos becomes the victim of a hack that
exposes the addresses and phone numbers of 24 million people. Up to 81
million Yahoo email customers’ passwords are compromised, forcing the
company to tell its users to reset them immediately. 110 million customers
are affected when hackers infiltrate Target, and PIN numbers and credit card
information are stolen. But these stories of major security breaches aren... (more)